Big companies have the advantage of being able to rank of generic shorter keywords. Sadly, for small businesses, that’s not the case.
Your SEO game needs to be seriously good if you want your small business to rank for a one-to-three-words keyword. But since that is probably one of the hardest marketing feats to achieve, that leaves you with long-tail keywords. Content writing services India suggest that’s a good thing if you think about it.
For starters, what you lack in power, you get to make it up in technique. Keep in mind that long-tail keywords mark for 70% of all web searches.
Define Long Tail Keywords, Say Content Writing Agencies in India
Long-tail keywords contain more than three words in the phrases.
For instance, “content” and “content creation” are short tail keywords whereas “content creation for small businesses” is a keyword.
Experts like Neil Patel cite long-tail keywords as “the holy grail of SEO”
They’re the easiest and the most effective way of generating organic traffic.
This is because due to their specificity, their search results are low in number and hence using them effectively in your website can result in great conversion rates.
The Less-Known Popularity of Long Tail Keywords
Their popularity stems from the fact that most people like to do precise searches for their queries. And these precise searches mark for the popularity of long-tail keyword searches.
Now since not everyone is likely to use the same long-tail keyword for a search, you can target a few of the long keywords that are relevant to your niche.
Optimize your website as per your selected keywords and your conversion rates for every long-tail keywords targeted are sure to spurt.
Search Volume vs Ranking Potential
Search volume is the rate of search of a keyword per a selected period of time whereas the ranking potential is the increase in the ranking of an optimized website for a given keyword.
We can safely say that search volume is inversely proportional to ranking potential. Let’s define this more.
Short tail keywords have high search volume. This means that they are searched in excess by the general public. Due to their popularity on Google, it is hard to rank websites based on those keywords. Hence, they have low ranking potential.
Long-tail keywords, however, have low search volumes. Their low search volumes are caused due to their specificity. Their lack of popularity gives them an upper-hand in ranking potential. If you target keywords for your website optimization, you have a higher chance of securing a high SERP rank.
Due to their low search results and high ranking potential, long-tail keywords have 2.5 times higher conversion rate as compared to short-tail keywords.
Your website holds the potential to move up by an average of 11 positions on SERPs as compared to the 5 positions with generic keyword optimization.
Act on Your Targeted Long Tail Keyword
Gather traction on your chosen long-tail keyword.
You can go for the following options:
- Optimize your website for the keyword
- Engage with your audience on social media
- Target your keyword related hashtags
- Use a range of your selected long-tail keyword
- Publish blogs on your website