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Is Blog Writing Really a Good Way to Promote Your Brand?

We see successful businesses that get tons of business and engagement online. They seem to have much more business than others and generate more leads through their website. What’s that little secret that makes their business more successful than the others? Well, the secret that we are going to reveal here is actually no secret. It’s a fact many businesses know about but only some take it seriously. We’re talking about blog writing here. According to some leading content writing companies in India, blog writing is one of the best ways to promote your business and build an online audience that is engaged with your brand. Need more convincing? Let’s look at the statistics.

Statistics from Best Content Writing Companies suggest blog writing is really beneficial for your business

According to a study, brands which do blog writing regularly receive 97% more links to their website than the companies who do not. The same study reveals that small businesses that use blogging as a content marketing strategy get 126% more lead growth than those who don’t. There are plenty more statistics that suggest how beneficial blog writing can be for your business. So, if you are planning to start your business blog and probably thinking of hiring a professional content writing company in India, here’s why you should be proud of your decision.

5 good reasons to start your business blog now

According to a recent marketing report, nearly 80% of companies that do blogging to promote their business reported acquiring more customers through their blog writing efforts. If you too are planning to start a blog for your business, here are some good reasons to do it now.

Fresh content is important for SEO: There is no denying that a website’s search engine ranking has a direct impact on the number of visitors it attracts. When you publish fresh content through your blogs, your search engine ranking is updated via the indexing process. As more fresh content from your website is indexed, your website’s ranking improves, as well as its prominence among the readers.

Better relationships with potential and existing customers– Customer engagement and satisfaction are two very important elements of online marketing and branding. Blog writing is a good way to engage your target audience. Not just this, through active comments section you can even follow the visitors’ responses to your posts, and reply to their comments, which is really important in building a better relationship with your customers.

Establish Your Brand as an Industry Leader-A business blog presents a great opportunity to establish your industry expertise and helps build your credibility as an industry thought leader. If you find it difficult to maintain a content calendar and publish fresh content on regular basis, then you can hire a professional content writing company in India to post good quality content on your behalf, on regular basis.

Connect people with your brand-Using your company’s blogs you can show a personal side of your business to the customers. Blog writing gives a personality to your business and helps your customers feel connected with your brand.

Extend your audience reach through social sharing-Every time you publish a really nice and informative blog, you are giving an opportunity to your audience to share your blog with others. When your blog is shared, your brand gets promoted for free and it further validates you as a credible business.

Gone are the days when blog writing used to be just a hobby for individuals. Today, it has become a powerful tool for business promotion. With minimal efforts and smart usage of content, you can build credibility for your business, increase website traffic, boost search engine rankings, and most importantly, foster better relationships with your clients and customers. So, grab the opportunity and start a blog for your business. You can easily do it yourself but if the lack of time is holding you back then you can hire a professional content writing company India. An experienced company will help you craft unique and engaging content for your blog that will catapult your business to new heights of success.

 

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