After the abrupt surge in internet penetration, all the people around the world discerned the efficacy of other forms of marketing. When the whole world, was mostly dependent on outbound marketing to boost sales, one knight in the shining armor arose in the bustle; called content marketing.
From retailing and e-commerce right to semiconductors and IT industries, content marketing is paving its path to becoming one of the most pivotal aspects of marketing. Content marketing agencies say, content marketing is all about using gripping, valuable, and pertinent content to engage the targeted niche and push them to make relevant actions. Whilst marketing pundits, gurus & connoisseurs alike, will keep reciting its praises; it’s important for SMEs or well-established business enterprises to wend its way towards content marketing. According to a report, around 53% of marketers preferred content marketing over the traditional forms.
There are also a number of freelance content writers online or content writing agencies in India available, to write content for your product. Content marketing can boost traffic on your website, supplant the competition if planned and executed intricately. But despite such tremendous growth, more than half the content marketers are baffled by the whole process and their strategies are not yielding any results.
To help you out, we have garnered a few writing tips to help sell better.
Try to offer relevant information
We, homo sapiens, have an attention span of five seconds. This means you only have five seconds to hit the right note; before your audience moves further. Readers are mostly looking for content of some value, and if they don’t find it, they will jump on board to another train. You need to write content that eloquently explains the product or service you’re offering, and how it’s catering to their need.
Take help of a content writing agency
There are tons of content writing company in India available to help you write an impeccable and flawless content. The process for writing content can be daunting if you don’t have any prior insight, so, it’s better to take the help of a content writing agency to help you write better. A content marketing company, will not only furnish smooth content but also promote it through different digital marketing practices. There are a number of content marketing agencies in India, to help achieve to fleet you want.
Pro tip- You can start your content marketing journey through marketing bunnies, a content writing agency in India, which helps deliver the most impeccable content, along with other promotional activities.
Understand your niche
Before writing content, or hiring a content writing agency, it’s of paramount importance to understand your niche. Be clear with your target audience, and their needs. And not just for content but also all your promotional activities will rely on your niche. Even if you’re hiring a content writing company in India, you will need to put through the market you’re targeting. So, don’t forget to study the demographics before starting out.
Do your SEO
What’s the point of writing if your post isn’t even visible? You need SEO, to be visible, and convert visitors into potential leads. For SEO, you need to adhere to certain algorithms to make your content visible on the search engines. SEO is a complex thing to perform, and requires a lot of planning, foresight and a stupendous amount of work. So, it’s better to hire a content writing agency to do the SEO for you.
Time to guide your audience
While writing product-based content, try to avoid the industry jargon, and use plain language instead. To keep your audience engaged, it’s important to make them understand your product. The same thought process is applied while looking for relevant keywords. Try to write something from the users’ perspective, to make it come across as more valuable and relatable.
Globally, more than 40 percent of content marketing companies make use of content marketing techniques to generate leads. And lately, inbound online marketing practices outmatched the conversion rate of outbound marketing. Therefore, it’s imperative to utilize content marketing to move forward in the rat race.